technologyHospitalityNet·1 min·For: Owner, GM, Marketing, Revenue, IT, Investor
Travelers Shift From Hotel Websites to AI Search Tools
New data reveals a major behavioral shift where travelers prefer AI tools over hotel websites, while U.S. hotel performance remains strong with a 5.9% RevPAR increase in March.
Key Takeaways
- 1Prioritize AI search visibility as two-thirds of travelers now use AI tools over hotel websites for research.
- 2Capitalize on strong U.S. demand, noting a 5.9% March RevPAR increase led by San Francisco's 38.8% growth.
- 3Monitor secondary market stability and luxury segment growth as the Latin American construction pipeline expands by 6%.
Source: HospitalityNet
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