FeaturedgeneralHotel Dive··1 min·For: Owner, GM, Revenue, Marketing
Travel CEOs Target 100M Visitors in White House Meeting
Hospitality leaders met with President Donald Trump to advocate for policies driving international tourism following the 2026 World Cup. The U.S. Travel Association set a target of 100 million annual foreign visitors by 2030 to unlock $81 billion in spending.
Key Takeaways
- 1Hotel CEOs from Hilton, Marriott, and MGM urged Trump to ease visa barriers and boost international inbound travel.
- 2The U.S. Travel Association set a goal of 100 million annual international visitors by 2030, which could add 400,000 jobs.
- 3Hotels gained stronger-than-expected performance from the 2026 World Cup, building momentum ahead of the 2028 LA Olympics.
Source: Hotel Dive
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