The Hospitality Newsletter
Today
Timeshares Pivot to Curated Experiences for Gen Z
marketingSkift··1 min·For: Owner, Marketing, Revenue, Investor

Timeshares Pivot to Curated Experiences for Gen Z

Vacation ownership companies are transforming traditional timeshares into exclusive experience platforms to engage younger travelers. With millennials and Gen Z driving over 75% of new purchases, brands like Hilton Grand Vacations are prioritizing VIP access and loyalty integration.

Key Takeaways

  1. 1Millennials and Gen Z now account for more than 75% of new vacation ownership buyers.
  2. 2Hilton Grand Vacations hosts 3,800 exclusive annual events to drive owner retention.
  3. 3Brands are linking ownership programs to broader hotel loyalty ecosystems like Hilton Honors.

Read original source →

Source: Skift

Keep reading

Our reporting

OriginalIHG and Air India Launch Loyalty Points PartnershipWritten from 1 sources
OriginalIndia Inbound Tourism Stagnates Near 9 Million ArrivalsWritten from 1 sources

More in marketing

eHotelierRemington Hospitality Centralizes In-House Social Media Strategy1 min readHospitalityNetWhy Branding Is the Most Underused Hotel Revenue Strategy1 min readHotel DiveAirbnb Names Pepijn Rijvers CBO to Scale Hotel Strategy1 min read

Also relevant for Investor, Marketing

SkiftRakuten Travel Announces Strategic U.S. Expansion Plans1 min readHotel DiveHighgate to Exit Miami's Troubled Goodtime Hotel1 min readSkiftDubai Hotel Occupancy To Plummet To 10% In Q2 20261 min read
All marketing newsFor InvestorFor MarketingFor OwnerToday's briefing