operationsHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing
The 'Friction' Factor Costing Hotels Millions in Group Sales
The hotel industry's biggest group sales hurdle isn't the competition, but the 'friction' in the buying process that fails to meet modern Amazon-like consumer expectations.
Key Takeaways
- 1Audit RFP forms to remove unnecessary fields and friction that mirrors outdated manual processes.
- 2Benchmark response times against modern e-commerce standards rather than traditional hotel competitors.
- 3Bridge the gap between early-stage planners and sales teams by offering lower-barrier conversion points before a formal brief is required.
Source: HospitalityNet
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