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Sonesta Unveils F1RST Meetings Collection for Mid-Size Events
operationsLodging Magazine··1 min·For: GM, Revenue, Marketing

Sonesta Unveils F1RST Meetings Collection for Mid-Size Events

Sonesta International Hotels has launched the Sonesta F1RST Meetings Collection across 25 properties in the U.S. and Canada. The program targets the underserved mid-size group market with specialized concession packages and coordinated multi-city planning support.

Key Takeaways

  1. 1Portfolio spans 25 properties across The Royal Sonesta and Sonesta Hotels & Resorts brands.
  2. 2Targets mid-size events with meeting spaces offering 10,000 to 65,000 square feet per property.
  3. 3Provides customized concession packages and planner rewards under Sonesta Travel Pass.

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Source: Lodging Magazine

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