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Solo Travel Surges Among U.S. Guests, SiteMinder Reports
marketingLodging Magazine··1 min·For: GM, Revenue, Marketing, Owner

Solo Travel Surges Among U.S. Guests, SiteMinder Reports

SiteMinder's latest report reveals nearly 24% of U.S. travelers plan to travel solo in 2027, driven by domestic trips and high demand for premium room upgrades. American guests also exhibit strong loyalty to trusted brands and an increasing adoption of AI booking tools compared to global peers.

Key Takeaways

  1. 123.6% of Americans plan solo trips in 2027, up from 14.4% last year, leading global solo travel trends.
  2. 225.1% of U.S. travelers intend to book deluxe rooms, far surpassing the 14.9% global average.
  3. 3Brand trust (47.8%) and loyalty perks drive U.S. bookings, alongside early adoption of AI travel research.

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Source: Lodging Magazine

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