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Only 10% of Hotels Trust AI to Automate Room Pricing
technologyasianhospitality.com··1 min·For: Owner, GM, Revenue, Investor

Only 10% of Hotels Trust AI to Automate Room Pricing

While over half of hotels now deploy AI for pricing support, 90% still review recommendations manually amid persistent revenue management labor shortages. Rising operational costs underscore the need for transparent, explainable pricing technology that hoteliers can trust.

Key Takeaways

  1. 153% of hotels use AI for rate setting, but only 10% allow it to make autonomous decisions
  2. 247% of operators struggle to hire qualified revenue management staff to oversee pricing
  3. 343% of surveyed properties still lack a dedicated revenue management system, relying on spreadsheets or intuition

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Source: asianhospitality.com

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OriginalHotel IT Deployments: PMS, Guest AI, and Decision Cloud ToolsWritten from 3 sources
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