technologyLodging Magazine··1 min·For: Revenue, GM, Owner, IT
Only 10% of Hotels Trust AI for Automated Pricing
A RoomPriceGenie survey reveals that while 53% of hoteliers use AI for pricing support, only 10% trust automated systems to make final pricing decisions without human review. The report also highlights that 43% of properties still rely on spreadsheets or manual instinct for pricing amid widespread talent shortages.
Key Takeaways
- 153% of hotels use AI pricing tools, but only 10% allow autonomous decision-making
- 243% of surveyed hotels lack a dedicated RMS, relying on spreadsheets or manual rates
- 347% of operators struggle to hire qualified revenue management professionals
Source: Lodging Magazine
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