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Today Tuesday, September 8, 2026
Novotel Brings Longevity Wellness to 630 Midscale Hotels
FeaturedoperationsSkift··1 min·For: GM, Ops, F&B, Marketing

Novotel Brings Longevity Wellness to 630 Midscale Hotels

Accor's Novotel brand is launching 'Longevity Everyday,' an operational framework designed to bring accessible wellness to midscale travelers. The initiative targets everyday guest habits across four core operational pillars: Sleep, Eat, Move, and Meet.

Key Takeaways

  1. 1New operating model is being rolled out across approximately 630 Novotel properties worldwide.
  2. 2F&B target mandates at least 25% plant-forward menu options across all hotels by end of 2026.
  3. 3Network-wide initiatives include upgraded eco-bedding by 2030 and redesigned wellness-focused meeting packages.

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Source: Skift

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