financeLodging Magazine··1 min·For: Owner, GM, Investor, Marketing
Marriott to Integrate Lefay Wellness Resorts Into Portfolio
Marriott International has announced plans to incorporate the Italian luxury wellness brand Lefay Resorts & Residences into its portfolio to accelerate global expansion.
Key Takeaways
- 1Leverage Marriott’s global distribution network to scale the Lefay brand across Europe and international markets.
- 2Target the growing wellness and luxury segment through assets that emphasize sustainability and holistic health.
- 3Integrate Italian luxury expertise with Marriott's operational scale to enhance the overall guest experience.
Source: Lodging Magazine
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