FeaturedfinanceSkift··1 min·For: Owner, GM, Revenue, Marketing
Marriott Targets $1.55B Group Sales Gap for 2027
Marriott is pushing its North American managed hotel sales teams to close a $1.55 billion group revenue target for 2027 by year-end. The aggressive push follows executive commentary describing 2027 global group booking pacing as flat.
Key Takeaways
- 1Marriott set a $1.55 billion group revenue stretch goal for managed hotels in the U.S. and Canada.
- 2Property-level sales teams are receiving incentives to close the booking gap by December 31.
- 3The effort follows corporate earnings statements noting flattish group booking pace for 2027.
Source: Skift
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