financeLodging Magazine··1 min·For: Owner, Investor, GM, Revenue
Marriott Partners With Lefay Resorts via Joint Venture
Marriott International and Lefay Resorts & Residences have entered a joint venture to globalize the Italian luxury wellness brand and integrate it into the Marriott Bonvoy ecosystem.
Key Takeaways
- 1Identify opportunities in the luxury wellness sector as Marriott partners with Lefay Resorts & Residences to focus on eco-certified luxury.
- 2Note the integration of Lefay properties into the Marriott Bonvoy loyalty program, expanding high-end redemption options.
- 3Anticipate global expansion of the Lefay brand through Marriott’s development pipeline in both Europe and international markets.
Source: Lodging Magazine
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