Marriott is launching a fee rebate program funded directly from its own P&L to compensate U.S. and Canadian franchisees who achieve high guest satisfaction scores. The move comes ahead of an estimated $125 million annual surge in credit card fee revenue.
Key Takeaways
1Program rebates up to 50 basis points of gross room revenue for hitting ITR thresholds.
2Rebates are funded directly from Marriott's P&L, not shared system funds.
3Incentive applies to eligible franchisees across the U.S. and Canada.
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