financeHospitalityNet··1 min·For: Owner, GM, Investor, Marketing, Ops
Marriott and Lefay Partner to Expand Luxury Wellness Brand
Marriott International and the Leali family have announced a joint venture to bring the Lefay luxury wellness brand into the Marriott portfolio. The partnership aims to grow the Italian brand globally, utilizing Marriott's development scale and Bonvoy loyalty program.
Key Takeaways
- 1Leverage Marriott's global development engine to scale the Italian luxury wellness brand internationally.
- 2Integrate Lefay's proprietary SPA Method and holistic wellness philosophy as Marriott’s first brand dedicated exclusively to wellness.
- 3Expand the existing portfolio beyond Lake Garda and the Dolomites with upcoming properties in Tuscany, Southern Italy, and the Swiss Alps.
Source: HospitalityNet
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Marriott Forms Joint Venture to Integrate Lefay Wellness Brand
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