marketingSkift··1 min·For: Owner, GM, Revenue, Marketing
Japan Challenges U.S. Lead in Inbound Tourism, Brand USA Warns
Brand USA research reveals the U.S. is losing its edge as the world's top long-haul destination, with Japan frequently overtaking it in key source markets amid rising costs and political headwinds.
Key Takeaways
- 1Brand USA identifies Japan as the top direct competitor to the U.S. for long-haul travelers.
- 2The U.S. lead over Japan fell from over 8 percentage points to trailing Japan in multiple recent months.
- 3Monthly surveys across 11 major source markets indicate growing deterrence from high U.S. travel costs and politics.
Source: Skift
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