technologyHotel Dive··1 min·For: Marketing, IT, GM, Owner, Revenue
IHG Hotels & Resorts Launches ChatGPT Travel Planner App
IHG has introduced a custom ChatGPT travel planner designed to help travelers discover destinations and book any of its 6,300+ global properties through AI-driven conversations.
Key Takeaways
- 1Implement the IHG Travel Planner to provide personalized hotel recommendations and travel ideas through conversational AI.
- 2Leverage direct-to-booking links within the ChatGPT interface to reduce friction in the guest reservation journey.
- 3Note IHG's strategy of utilizing Google Cloud’s Vertex AI platform for rapid deployment of generative AI features.
Source: Hotel Dive
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