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Hyatt to Open 1,800-Key StandardX Flagship in NYC
operationsHotel Dive··1 min·For: Owner, Investor, GM, Marketing

Hyatt to Open 1,800-Key StandardX Flagship in NYC

Hyatt Hotels and Extell Development will debut The StandardX brand in North America with an approximately 1,800-key property in New York's Times Square, slated to open in 2028. The massive lifestyle hotel will feature an observation deck, a rooftop pool, an enclosed thrill ride, and extensive nightlife venues.

Key Takeaways

  1. 1Hyatt and Extell are partnering to open an approximately 1,800-key StandardX flagship in Times Square by 2028.
  2. 2The property will offer an observation deck 1,000+ feet high, multiple F&B venues, a rooftop pool, and a thrill ride.
  3. 3The project marks the North American debut of The StandardX, acquired via Hyatt's 2024 Standard International deal.

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Source: Hotel Dive

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