generalHotels Magazine··1 min·For: Owner, Investor, GM, Marketing, Revenue
U.S. Outdoor Hospitality Is Set to Bloom in 2026
Outdoor hospitality is projected to become a mainstream growth platform in 2026, moving beyond luxury niches into all market segments including glamping and RV-friendly resorts.
Key Takeaways
- 1Target properties near national parks and scenic byways as these locations have transitioned from secondary benefits to primary demand drivers.
- 2Leverage the 12.5% CAGR in the glamping market to diversify portfolios with tiny homes, luxury RV resorts, and revitalized motor inns.
- 3Monitor major brand movements, such as Marriott's Outdoor Collection, which signals a shift from niche interest to mainstream infrastructure investment.
Source: Hotels Magazine
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