marketingasianhospitality.com··1 min·For: Owner, Marketing, Investor
Hyatt Challenges Hilton Over Use of 'Select' Brand Name
Hyatt has filed an opposition to block Hilton's 'Select by Hilton' trademark, alleging potential guest confusion with its own upper-midscale Hyatt Select brand. Proceedings are currently paused for 60 days while both hotel giants negotiate a settlement.
Key Takeaways
- 1Hyatt claims 'Select by Hilton' infringes on its registered Hyatt Select brand, risking consumer confusion.
- 2Hilton's concept is a brand collection launched with YOTEL, while Hyatt Select is a single conversion brand.
- 3The Trademark Trial and Appeal Board paused proceedings until late December to allow for settlement talks.
Source: asianhospitality.com
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