financeLodging Magazine··1 min·For: Owner, Investor, GM, Revenue
How Hotel Conversions Are Powering Industry Growth
Hotel conversions are becoming a primary growth strategy as high construction costs and interest rates make new builds less feasible for owners and developers.
Key Takeaways
- 1Analyze brand conversions as a cost-effective alternative to new builds during periods of high interest rates and construction costs.
- 2Leverage existing infrastructure to reduce time-to-market and capitalize on established brand distribution systems.
- 3Utilize soft brands to maintain property character while gaining access to global loyalty programs and central reservation systems.
Source: Lodging Magazine
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