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Hotels Urged to Track Total Guest Value Over Room Rates
generaleHotelier··1 min·For: GM, Revenue, Marketing, Owner

Hotels Urged to Track Total Guest Value Over Room Rates

Hoteliers are missing substantial revenue by failing to track on-property spending across dining, spa, and ancillary services during the holidays. Creating a unified guest profile helps independent operators drive long-term loyalty and maximize total revenue per available guest.

Key Takeaways

  1. 1Gift cards and dining reservations often serve as entry points for high-value future stays.
  2. 2Siloed departmental data obscures overall guest profitability and limits real-time upselling.
  3. 3Tracking total guest spend (TrevPAR) enables operators to convert holiday travelers into year-round patrons.

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Source: eHotelier

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