operationseHotelier··1 min·For: F&B, GM, Owner, Revenue
Hotels Turn to Specialty Coffee and Craft Spirits for Revenue
Hotels are evolving beverage programs into all-day revenue generators by investing in specialty coffee, craft bourbon, and hyper-local beer. Experiential tasting events and elevated zero-proof options help capture non-guests and drive lobby activation.
Key Takeaways
- 1Specialty and cold coffee programs extend morning-only service into an all-day revenue stream for remote workers and locals.
- 2Curated craft beer taps and bourbon flights provide destination-specific experiences that drive local patronage.
- 3Experiential programming like brewer tap takeovers and guided tastings transforms basic beverage orders into high-margin offerings.
Source: eHotelier
Keep reading
Our reporting
More in operations