marketingSkift··1 min·For: Revenue, Marketing, Owner, GM
Hotels Shift Budgets Upstream to Win AI Search Visibility
With 94% of hotels invisible in AI search results, hospitality leaders are rethinking commercial ownership and moving budgets into upper-funnel content to capture early travel demand. Success requires tighter cross-functional collaboration across revenue, marketing, and analytics teams.
Key Takeaways
- 1Research shows 94% of hotels are currently invisible in AI search results
- 2Hotels are shifting investment upstream into earned media and third-party storytelling
- 3Cross-functional alignment across marketing, revenue, and IT is becoming essential
Source: Skift
Keep reading
Our reporting
More in marketing