technologyeHotelier··1 min·For: Owner, GM, Revenue, Marketing
Hotels Protect Direct Rates with WPM Hotel Price Check
123COMPARE.ME has launched a new monthly reporting tool that helps hotels track rate parity against OTAs using the Beat, Meet, and Lose (BML) metric.
Key Takeaways
- 1Leverage the Beat, Meet, and Lose (BML) KPI to track how direct rates perform against OTAs and metasearch platforms.
- 2Distinguish between organic search results and OTA-sponsored listings to identify where price disparities erode ad ROI.
- 3Benchmark property performance against global market averages and specific segments like large chains or independent hotels.
Source: eHotelier
Keep reading
Our reporting
More in technology