marketingSkift··1 min·For: Marketing, Revenue, GM, Owner
Hotels Fight for Visibility as Chinese Travelers Turn to AI
Chinese outbound travel planning is increasingly driven by domestic AI chatbots, which narrow down destinations and properties before consumers even begin direct research. A study of major Chinese LLMs reveals that brands must optimize for generative AI engines to make the initial consideration shortlist.
Key Takeaways
- 1Study tested 240 queries across Baidu ERNIE, ByteDance Doubao, Alibaba Tongyi Qianwen, DeepSeek, and Tencent Yuanbao.
- 2AI chatbots act as gatekeepers early in the funnel by excluding unmentioned destinations and hotels entirely.
- 3Hotels must adapt SEO and digital marketing strategies to optimize for Chinese AI discovery engines.
Source: Skift
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