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Hotels Boost Guest Spend Through Practical AI Personalisation
technologyeHotelier··1 min·For: GM, Marketing, Ops, Revenue

Hotels Boost Guest Spend Through Practical AI Personalisation

Hotels can drive substantial revenue growth by adopting AI and data-driven personalisation across every stage of the guest journey. Despite 61% of travellers willing to spend more for tailored stays, only 25% currently report experiencing true personalisation.

Key Takeaways

  1. 1Research shows 61% of guests spend more for tailored experiences, yet only 25% feel hotels currently deliver them.
  2. 2AI and machine learning enable hyper-personalisation by predicting individual preferences rather than relying on broad demographic segments.
  3. 3Effective execution spans digital touchpoints, pre-stay preference questionnaires, and flexible operational offerings like customised arrival times.

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Source: eHotelier

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