operationsSkift··1 min·For: Owner, Investor, GM
Hilton Pivots to Mid-Market Growth Across Saudi Arabia
With luxury brands firmly established in Saudi Arabia, Hilton is shifting its regional expansion strategy toward mid-market brands and franchise models. The approach mirrors Hilton's successful rollout in Turkey, targeting secondary cities with brands like Hampton and Hilton Garden Inn.
Key Takeaways
- 1Hilton's EMEA leadership notes the upper-upscale and luxury segments in Saudi Arabia are largely built out.
- 2Future regional development will focus heavily on midscale brands such as Hilton Garden Inn and Hampton.
- 3The strategy targets secondary and provincial cities, replicating Hilton's historical expansion across Turkey.
Source: Skift
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