marketingSkift··1 min·For: Owner, GM, Revenue, Marketing
GHA Offers Scale to Independents Without Loss of Identity
Global Hotel Alliance executives explain how independent hotels can use collaborative loyalty platforms and shared distribution to rival major chains while retaining unique local branding.
Key Takeaways
- 180% of independent hotel CEOs surveyed by GHA rank loyalty as critical through 2027.
- 2GHA drives 30% to 35% of member occupancy collaboratively at one-third the cost of big brand programs.
- 3Shared infrastructure helps independent brands adapt to AI-driven discovery and rising distribution costs.
Source: Skift
Keep reading
Our reporting
More in marketing