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Today Friday, July 31, 2026
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financeSkift··1 min·For: Owner, Investor, GM, Revenue, Ops

G6 Hospitality Unveils Studio 6 Plus Extended-Stay Brand

G6 Hospitality, a subsidiary of Prism, has introduced Studio 6 Plus to the U.S. market, aiming to bridge the gap between budget and midscale extended-stay lodging.

Key Takeaways

  1. 1Identify opportunities in the 'premium economy' segment with the new Studio 6 Plus brand positioning.
  2. 2Leverage competitive franchise terms to attract developers in the crowded extended-stay market.
  3. 3Monitor the $200 million commitment from Natson Hotel Group for the first 15 properties as a benchmark for rollout.

Read original source →

Source: Skift

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