financeSkift··1 min·For: Owner, Revenue, Marketing, Investor
Expedia Expands B2B Beyond Hotels to Drive Growth
Expedia Group is expanding its B2B platform beyond hotel supply to offer flights, ground transport, and experiences following a 23% year-over-year revenue surge in Q2. The strategy aims to transform its platform into a comprehensive one-stop shop for its 75,000 global partners.
Key Takeaways
- 1Expedia's B2B revenue grew 23% year-over-year in Q2.
- 2The platform is expanding beyond hotels to include flights, transport, and experiences.
- 3Expansion targets 75,000 B2B partners amid rising competition from Booking Holdings.
Source: Skift
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