operationseHotelier··1 min·For: Owner, GM, Investor, Marketing
Design Hotels Adds Matsumoto Jujo to Japan Portfolio
Design Hotels has expanded its Japanese footprint with Matsumoto Jujo, a 38-room restored ryokan and social hub designed to revitalize the historic onsen town of Asama Onsen.
Key Takeaways
- 1Property features two hotel concepts, Matsumoto Honbako and Koyanagi, totaling 38 keys with private open-air baths.
- 2Community-focused project includes a public bookstore, bakery, lifestyle shop, and two regional dining venues.
- 3Development strategy aims to reverse local tourism decline through historic preservation and neighborhood integration.
Source: eHotelier
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