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Today Thursday, September 17, 2026
Cleartrip Launches Loyalty Tier Targeting Travel Anxiety
marketingSkift··1 min·For: Revenue, Marketing, GM

Cleartrip Launches Loyalty Tier Targeting Travel Anxiety

Indian OTA Cleartrip has introduced its new Elite loyalty program, focusing on reducing booking friction and travel anxiety rather than standard point accumulation. The tier offers low-cost flight date changes and up to 20% discounts on hotel bookings to encourage earlier reservations.

Key Takeaways

  1. 1Cleartrip Elite focuses on pre-transaction peace of mind instead of traditional post-travel rewards.
  2. 2Members can change domestic flight dates for INR 9 ($0.09) to reduce cancellation hesitation.
  3. 3The program includes discounts of up to 20% on three eligible hotel bookings to drive lodging demand.

Read original source →

Source: Skift

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