operationsHotel Dive··1 min·For: Owner, GM, Investor, Ops
Choice Hotels Debuts New Sleep Inn Prototype
Choice Hotels International has unveiled its redesigned 'Scenic Dreams' prototype for the Sleep Inn brand, featuring nature-inspired aesthetics and enhanced operational layouts.
Key Takeaways
- 1Assess the 'Scenic Dreams' prototype which integrates nature-inspired design with modern amenities like expanded fitness centers and guestrooms with localized mural artwork.
- 2Evaluate the redesigned lobby and common areas featuring a self-service marketplace and breakfast space designed for social distancing and operational efficiency.
- 3Review the brand's growth strategy as Choice Hotels reports over 40 properties in the development pipeline currently tied to this new midscale model.
Source: Hotel Dive
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