financeeHotelier··1 min·For: Owner, Investor, Revenue, GM
Choice Hotels' Ascend Collection Reaches 500 Properties
Choice Hotels International has reached a 500-property milestone for its Ascend Hotel Collection, driven by strong developer interest in its flexible soft-brand model.
Key Takeaways
- 1Leverage the soft-brand model to maintain property individuality while accessing Choice Hotels' global distribution and loyalty systems.
- 2Monitor the robust pipeline of 70 properties for emerging competition in markets like Florida, California, and South Australia.
- 3Capitalize on the growing traveler demand for 'experience-led' stays that focus on local identity and regional character.
Source: eHotelier
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