The Hospitality Newsletter
Today Friday, July 31, 2026
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generalHospitalityNet··1 min·For: Owner, GM, IT, Investor, Marketing, Revenue

Choice Hotels AI Launch and Hospitality's Talent Crisis

Choice Hotels has introduced five AI-powered solutions for franchisees, while a new industry report warns of a 90-million worker deficit driven by poor career perception.

Key Takeaways

  1. 1Address the structural perception gap to move beyond incremental hiring and attract the 90 million workers needed by 2035.
  2. 2Deploy Choice Hotels' new AI-native tools including Business Direct, EasyBid, and CHARLIE to automate rate management and franchise operations.
  3. 3Monitor Auberge Resorts Collection's expansion into Africa as a signal of growing luxury demand for high-end safari experiences.

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Source: HospitalityNet

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