operationsHospitalityNet··1 min·For: Owner, GM, Investor, Ops
BWH Hotels Debuts First @home Extended-Stay Brand in US
BWH Hotels has officially entered the midscale extended-stay segment with the opening of @home by Best Western St. George in Utah. Developed in partnership with Prime Hospitality, the property features suites with full kitchens designed for long-term travelers.
Key Takeaways
- 1Identify the midscale extended-stay segment as a key growth area for BWH Hotels with the launch of the @home by Best Western brand.
- 2Leverage full in-room kitchenettes and communal amenities to target the increasing demand for long-term travel options.
- 3Note the strategic location in St. George, Utah, signaling a focus on markets with high outdoor recreation and business travel demand.
Source: HospitalityNet
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