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Booking.com Targets India with Payments and Corporate Travel
technologySkift··1 min·For: Owner, Revenue, Marketing, GM

Booking.com Targets India with Payments and Corporate Travel

Booking.com is expanding in India by launching its own payments infrastructure and targeting corporate travel for small-to-midsize businesses. The move aims to challenge domestic leaders like MakeMyTrip across both business and leisure travel segments.

Key Takeaways

  1. 1Booking.com is launching an in-house payments system tailored for the Indian market.
  2. 2The OTA is introducing a free travel-booking tool for startups and SME corporate travel.
  3. 3The strategy aims to counter dominant local rivals including MakeMyTrip.

Read original source →

Source: Skift

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