financeLodging Magazine··1 min·For: Owner, GM, Investor, Revenue, Marketing
Best Western Plus Pepper Tree Inn Rebrands to Marriott
The Best Western Plus Pepper Tree Inn in Santa Barbara is transitioning to Marriott's Tribute Portfolio, moving from a mid-scale brand to a boutique lifestyle positioning.
Key Takeaways
- 1Identify value-add opportunities by rebranding mid-scale properties into lifestyle collections like Marriott's Tribute Portfolio.
- 2Leverage Marriott’s global distribution system and Bonvoy loyalty program to increase ADR and occupancy.
- 3Anticipate a total refresh of guestrooms and public spaces as part of the conversion to a lifestyle-focused brand experience.
Source: Lodging Magazine
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