generalLodging Magazine··1 min·For: Revenue, Owner, GM, Marketing
AHLA Urges FTC to Protect Dynamic and Loyalty Pricing
AHLA submitted comments to the FTC urging regulators to distinguish between harmful personalized pricing and legitimate practices like dynamic rates and loyalty discounts. The association warned that overly broad rules could disrupt standard revenue management and confuse consumers.
Key Takeaways
- 1AHLA asked the FTC to differentiate between exploitative pricing and standard dynamic room rates.
- 2Regulators are cautioned against rules that could inadvertently restrict loyalty discounts or corporate rates.
- 3Over 25 state and local jurisdictions are considering pricing mandates, raising concerns of regulatory patchwork.
Source: Lodging Magazine
Keep reading
Our reporting
More in general