generalhotelowner.co.uk··1 min·For: Owner, GM, Revenue, Investor
Accor Projects European Tourism Demand to Jump 32% by 2036
A new Accor report forecasts a 32% increase in European tourism demand over the next decade, driven by sustained international leisure travel. The projection highlights significant growth opportunities alongside capacity challenges for regional hoteliers.
Key Takeaways
- 1Accor forecasts European tourism demand will expand 32% by 2036.
- 2Growth is expected to be fueled primarily by international leisure travel.
- 3Hoteliers will face operational pressure to expand capacity sustainably.
Source: hotelowner.co.uk
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