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77% of Global Travelers Demand Sustainable Travel Options
sustainabilitySkift··1 min·For: Owner, GM, Marketing

77% of Global Travelers Demand Sustainable Travel Options

New global research indicates eco-conscious travel is moving mainstream, with 77% of travelers seeking environmental and community benefits. Nearly a quarter of consumers now actively book sustainable options and accept trade-offs to support responsible practices.

Key Takeaways

  1. 1Skift survey of 74,000 consumers shows 77% want travel to benefit local communities and environments
  2. 224% of travelers actively seek eco-friendly options and accept related trade-offs
  3. 3Demand for green operators continues to grow, led heavily by Chinese and Saudi travelers

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Source: Skift

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