sustainabilitySkift··1 min·For: Owner, GM, Revenue, Marketing, Investor
Extreme Heat Shifts Global Travel Timing and Destinations
Booking Holdings' latest sustainability report shows that extreme heat and overcrowding are fundamentally redistributing travel demand toward cooler destinations and shoulder seasons.
Key Takeaways
- 1Monitor shifting demand patterns as 75% of travelers now factor extreme weather and heat into booking decisions.
- 2Capitalize on shoulder seasons to capture the 31% of travelers who recently canceled or changed trips due to climate events.
- 3Leverage sustainability certifications to attract corporate travelers and eco-conscious guests as demand for certified stays rises.
Source: Skift
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