technologyHotel Business··1 min·For: Marketing, Revenue, Owner, GM
74% of U.S. Travelers Use AI for Trip Planning
A new Amadeus report reveals that 74% of U.S. travelers use AI to plan trips and select hotels, though most still demand human oversight before making final bookings. Hotel operators should leverage AI for personalized recommendations while ensuring transparent, simple booking processes.
Key Takeaways
- 174% of U.S. travelers use AI for trip planning, while 85% say it saves time and offers better personalization.
- 2Only 20% trust AI to spend money on their behalf, with 89% cross-checking AI recommendations on other sites before booking.
- 3Travelers prefer human support over AI when issues arise, with 51% desiring a hybrid combination of AI and human expertise.
Source: Hotel Business
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