Urban Living Festival 2027 Scraps Entry Fees for Operators
International Hospitality Media eliminates delegate pass costs for pre-approved owners, operators, and investors at its February 2027 event in London.
The short answer
Urban Living Festival 2027 has removed entry fees for pre-approved owners, operators, and investors for its event at Novotel London West. Flexible living brand City Pop has committed as headline sponsor for both the 2027 and 2028 editions.
“Our relationship with the Urban Living Festival has grown every year, and headline sponsorship is where that naturally leads. Our growth depends on finding the right buildings, the right partners to back them and the right clients to move in. The festival brings all three together, and we intend to keep showing up for this community.”
The short version
- Urban Living Festival 2027 has removed delegate pass charges for pre-approved owners, operators, and investors.
- City Pop has signed as headline sponsor for both the 2027 and 2028 gatherings.
- Novotel London West will host the event on 16 February 2027, expecting over 1,500 participants.
Urban Living Festival 2027 will eliminate attendance fees for pre-approved owners, operators, property managers, investors, and developers, switching to a complimentary registration model. Organised by International Hospitality Media, the one-day gathering takes place on 16 February 2027 at Novotel London West, welcoming more than 1,500 delegates and 175 speakers to address operational real estate convergence [1].
Who qualifies for complimentary entry to the 2027 event?
Pre-approved owners, operators, property managers, investors, and developers across the living segments can register for complimentary passes rather than paying traditional delegate admission [[1], [2]]. As Boutique Hotel News reported, the revised framework admits participants from hotels, serviced apartments, build-to-rent assets, coliving schemes, student accommodation, short-term rentals, later living, branded residences, and flex workspaces [1]. Service providers do not receive complimentary passes; they are offered the option to exhibit, sponsor, or enter by paying a nominal fee [1].
When and where will the gathering take place?
Urban Living Festival 2027 is scheduled for 16 February 2027 at Novotel London West in the United Kingdom [1]. Launched in 2021, the event plans to assemble more than 1,500 attendees along with over 175 speakers [[1], [3]]. Organiser International Hospitality Media designed the setup to counter challenging market conditions by removing admission barriers for real estate decision-makers [1].
| Event Detail | Urban Living Festival 2027 Specification |
|---|---|
| Date | 16 February 2027 |
| Venue | Novotel London West, UK |
| Target Attendance | 1,500+ attendees |
| Speaker Lineup | 175+ speakers |
| Delegate Pass Cost for Pre-approved Operators/Investors | No cost (complimentary registration) |
| Access Terms for Service Providers | Exhibition, sponsorship, or nominal attendance fee |
| Headline Sponsor | City Pop (2027 and 2028) |
| Founding Year | 2021 |
What format will the festival deliver instead of traditional conferences?
The program provides an immersive festival model rather than a standard convention format [1]. ShortTermRentalz.com reported that programming includes multiple content streams featuring debates, interviews, and interactive discussions, alongside curated networking experiences and interactive roundtables [2]. Attendees will also access technology demonstrations, innovation showcases, and development data, combining real estate, living, hospitality, and technology disciplines [2]. The editorial team at International Hospitality Media will curate the educational sessions [1].
Why is the organiser altering the commercial delegate model?
The commercial change aims to expand attendance figures and assemble a wider group of qualified decision-makers under one roof [1]. According to Serviced Apartment News, International Hospitality Media intends to lower participation obstacles during difficult operating environments while supplying sponsors with larger business development opportunities [3]. Sponsors and exhibitors will gain access to direct discussions with operators, developers, landlords, and investors, complemented by marketing campaigns across Boutique Hotel News, Serviced Apartment News, Short Term Rentalz, and Urban Living News [1].
Which brand has secured headline sponsorship?
Flexible living company City Pop has signed on as headline sponsor for both the 2027 and 2028 events [1]. The sponsorship agreement supports the company's real estate acquisition and tenancy expansion goals across urban locations [[1], [2]]. Registration has opened for complimentary passes as well as commercial trade inquiries [1].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Urban Living Festival 2027 Scraps Entry Fees for Operators— Boutique Hotel News
- [2]Urban Living Festival 2027 Drops Delegate Fees for Operators— shorttermrentalz.com
- [3]Urban Living Festival 2027 Makes Attendance Free for Operators— servicedapartmentnews.com
Frequently asked
+What is the date and location of Urban Living Festival 2027?
The event takes place on 16 February 2027 at Novotel London West in the United Kingdom.
+Who gets complimentary entry to Urban Living Festival 2027?
Pre-approved owners, operators, property managers, investors, and developers across hotels, serviced apartments, build-to-rent, coliving, student accommodation, short-term rentals, later living, branded residences, and flex workspaces receive no-cost passes.
+How can supplier and vendor companies attend?
Service providers can participate by exhibiting, sponsoring, or paying a nominal admission fee rather than accessing the complimentary delegate passes.
+Who is the headline sponsor for the 2027 event?
Flexible living brand City Pop has secured headline sponsorship for both the 2027 and 2028 editions of the festival.
+How many speakers and attendees are expected?
Urban Living Festival 2027 expects more than 175 speakers and over 1,500 attendees across multiple operational living sectors.
Keep reading
Our reporting
More in operations