Novotel Rolls Out Longevity Model to 630 Midscale Hotels
Accor's founding brand introduces an operational framework targeting sleep, nutrition, and energy management across its global footprint.
The short answer
Novotel has rolled out its Longevity Everyday operational framework across roughly 630 hotels worldwide. The initiative updates bedding through 2030, sets a 25% plant-forward dining target for 2026, and adapts fitness and meeting facilities.
“Longevity Everyday is a new operating model for Novotel. It shapes how the brand operates and the experience we deliver to guests.”
The short version
- Novotel is introducing its Longevity Everyday operating framework across approximately 630 hotels worldwide.
- Accor set a deadline of late 2026 for properties to reach at least 25% plant-forward items on dining menus.
- Novotel will deploy eco-conceived premium beds and new bedding standards across its global footprint through 2030.
Novotel is introducing Longevity Everyday across roughly 630 mid-market properties worldwide, shifting longevity practices from high-end wellness retreats into ordinary business trips and family vacations [1]. Accor designed the framework to modify core operational functions—including rooms, dining menus, meeting packages, and fitness facilities—rather than treating health programming as a detached marketing campaign [1].
What is the Longevity Everyday operational framework?
Novotel is deploying an operating framework structured across four core hotel functions: Sleep, Eat, Move, and Meet [1]. As Jean-Yves Minet, global brand president, midscale and economy at Accor, told Skift, the initiative serves as an operating model shaping how the brand operates and delivers the guest experience [1]. Skift reported that the model targets small, repeatable decisions that travelers can carry beyond their stay, rather than high-cost interventions removed from daily routines [1].
How are guest rooms and sleep standards changing?
Guest rooms across the global network are receiving elevated bedding standards and new eco-conceived premium beds through 2030 [1]. According to Skift, the Sleep pillar supports rest and recovery through practical sleep guidance and expert-led content aimed at helping guests enhance rest both on property and at home [1]. Minet framed the brand's longevity mission as adding life to years rather than years to life [1].
What changes are planned for food and beverage operations?
Novotel mandates that culinary teams feature at least 25% plant-forward options across dining menus by the end of 2026 [1]. To execute the Eat pillar, hotel kitchen staff receive training from the Culinary Institute of America [1]. As reported by Skift, the brand is also collaborating with the World Wildlife Fund to enforce sustainable seafood principles and establish greater supply traceability for priority species [1].
How does the model adapt fitness and meeting spaces?
Novotel is upgrading the gyms and swimming pools present in roughly 70% of its network by expanding accessible movement programming [1]. The Move pillar incorporates content through a partnership with the Paris Saint-Germain football club alongside insights from Olympic surfing champion Kauli Vaast [1]. For gatherings, the Meet pillar integrates movement pauses, stamina-supporting catering, and social environments intended for corporate attendees as well as the five million families the chain hosts each year [1].
| Framework Pillar | Operational Action | Implementation Target |
|---|---|---|
| Sleep | Eco-conceived premium beds and sleep guidance | Global network rollout through 2030 |
| Eat | Plant-forward menu expansion and CIA chef training | At least 25% plant-forward items by end of 2026 |
| Move | Accessible programming across gyms and pools | Active across 70% of hotels with fitness facilities |
| Meet | Movement breaks and energy-focused catering | Rolled out across corporate and family guest touchpoints |
Why is Accor targeting midscale travelers with longevity?
Accor research reveals that one in three travelers takes a daily step to improve mental or physical wellbeing, while 68% of working adults worldwide report wanting better work-life balance [1]. According to Skift Research, travelers in the United States spent $258 billion on wellness-focused trips in the past year alone [1]. Novotel is applying energy management principles to business travelers, treating corporate guests as corporate athletes who must balance rest, nutrition, movement, and personal interaction to perform sustainably [1].
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Frequently asked
+How many hotels are adopting the Novotel Longevity Everyday framework?
Novotel is implementing the operating model across roughly 630 mid-market properties globally, integrating health-conscious choices into rooms, food and beverage, fitness facilities, and meeting spaces.
+What food and beverage targets did Novotel set for 2026?
Novotel requires that at least 25% of all hotel menu selections be plant-forward by the end of 2026, supported by culinary instruction from the Culinary Institute of America and seafood standards from the World Wildlife Fund.
+What upgrades are being made to Novotel guest rooms?
Novotel is introducing elevated bedding standards and rolling out newly designed, eco-conceived premium beds throughout its global portfolio through 2030, complemented by expert-led sleep guidance for guests.
+What sports partners are supporting the Novotel movement program?
Novotel is working with the Paris Saint-Germain football club and Olympic surfing champion Kauli Vaast to design accessible movement experiences and athletic guidance for hotel guests.
+How does the longevity framework change hotel meetings?
The Meet pillar introduces scheduled movement breaks, energy-sustaining food and beverage menus, and layouts designed to foster better professional collaboration and family interaction.
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