Independent Hotel Show Names 2026 London Design Studios
Four design firms will build experiential feature areas at Olympia London around the Shaping Tomorrow theme.
The short answer
The Independent Hotel Show has chosen four design studios to create its feature spaces at Olympia London in October 2026. Merav Bustan Design, Obradov Studio, Design Command, and TUNTU will construct sensory stages and networking areas under the Shaping Tomorrow theme.
“The stage is conceived as an architectural gateway – a series of layered forms that create depth, rhythm and a strong sense of arrival. We wanted it to feel immersive and memorable, drawing people naturally towards the conversations happening on stage while creating a distinctive visual identity within the show.”
The short version
- Independent Hotel Show selected four design studios for its 5-6 October 2026 edition at Olympia London.
- Merav Bustan Design, Obradov Studio, Design Command, and TUNTU will build the event feature areas.
- Furnishing Futures will showcase a high-end bedroom installation supporting domestic abuse survivors.
The Independent Hotel Show selected Merav Bustan Design, Obradov Studio, Design Command, and TUNTU to design its headline feature spaces at Olympia London for 5-6 October 2026, Boutique Hotel News reported [1]. Organised alongside partner James Hallam Insurance Brokers, the event centres on the theme Shaping Tomorrow through architectural staging, sensory suites, and adaptable lounge spaces [1].
Who are the design partners for the 2026 event?
Four specialist studios will deliver the main feature environments at Olympia London, as confirmed by Boutique Hotel News [1]. Merav Bustan Design will lead the Hotel Business Stage, Obradov Studio will oversee the Innovation Stage, Design Command will execute the Social Business Space, and TUNTU will curate the members suite [1]. Event director David Todd explained that the designated studios responded to the theme by exploring sustainability, adaptability, technology, and sensory experience [1].
How will the Hotel Business Stage be constructed?
The Hotel Business Stage will function as an architectural gateway formed by layered structures, according to Merav Bustan Design [1]. The space is sponsored in partnership with eviivo and incorporates elements from ORAC, featuring pieces from its Art Deco collection and flexible mouldings [1]. Lighting specialist Spark & Bell is developing a bespoke lighting installation built entirely from recycled plastic to complete the stage environment [1].
What features define the Innovation Stage?
The Innovation Stage uses a theatrical jewel-box layout finished in deep green tones, Boutique Hotel News reported [1]. Supported by commercial partners Agilysys, Airwave, and Aphy, Obradov Studio originally produced the setup for the Independent Hotel Show Amsterdam before adapting it for the London exhibition [1]. The physical build incorporates a back wall supplied by Decospan, curtains from Artimo, and custom carpet manufactured by Van Besouw [1].
| Space | Design Studio | Commercial Partners | Material and Product Suppliers |
|---|---|---|---|
| Hotel Business Stage | Merav Bustan Design | eviivo | ORAC, Spark & Bell |
| Innovation Stage | Obradov Studio | Agilysys, Airwave, Aphy | Decospan, Van Besouw, Artimo |
| Social Business Space | Design Command | Zennio | Newmor, Leta, Balsan, Contessa Curtains, Franklite, Meganite, Ivy Cru |
| Members Suite | TUNTU | Independent Hotel Show | Natural materials, integrated sound and scent systems |
| Charity Bedroom Feature | Furnishing Futures | Independent Hotel Show | High-end interior furnishings |
How is the Social Business Space structured for networking?
The Social Business Space uses mixed furniture zones to support differing styles of commercial meetings, according to Design Command [1]. In partnership with technology brand Zennio, the layout combines standing tables for brief discussions, dining setups for working sessions, and sofas, armchairs, and poufs for longer conferences [1]. The interior features a colour palette of blues, greens, natural timber, and earthy neutrals, accented by a textured tapestry mural and handmade studio artwork [1]. Material suppliers for the room include Newmor, Leta, Balsan, Contessa Curtains, Franklite, Meganite, and Ivy Cru [1].
What sensory elements will TUNTU incorporate into the members suite?
TUNTU will rely on concealed technology, natural materials, scent, lighting, and soundscapes to furnish the members suite, Boutique Hotel News reported [1]. Studio founder Kirsi Ihalainen stated that luxury hospitality can focus on using intelligence to create more feeling with less noise rather than adding visual complexity [1]. Charity partner Furnishing Futures will also exhibit an upscale bedroom installation at the show, highlighting how interior furnishings assist women and children escaping domestic abuse [1].
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This article was written from the following reporting. Follow the links for the original coverage.
- [1]Independent Hotel Show Names 2026 London Design Partners— Boutique Hotel News
Frequently asked
+When and where is the Independent Hotel Show taking place?
The event takes place at Olympia London on 5-6 October 2026, presented in partnership with James Hallam Insurance Brokers.
+What is the overarching theme for the 2026 show design?
The headline theme for the event is Shaping Tomorrow, which guides the layout and staging of all feature spaces.
+Who designed the Hotel Business Stage?
Merav Bustan Design created the stage in partnership with eviivo, incorporating mouldings from ORAC and recycled plastic lighting from Spark & Bell.
+What design concept informs the Innovation Stage?
Obradov Studio designed the Innovation Stage as a theatrical, deep green jewel box adapted from an earlier appearance at the Amsterdam show.
+What charity installation is planned for the London event?
Charity partner Furnishing Futures will build an upscale bedroom installation demonstrating how interiors support families escaping domestic abuse.
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