Cloudbeds Integrates HOVR Interactive Video for Direct Bookings

Cloudbeds and HOVR have formed a partnership to bring interactive video experiences to hotel websites and booking engines globally. Using a single line of code, the integration replaces static pages with user-generated content and destination highlights, aiming to increase direct booking conversions and track influenced revenue through dedicated analytics. [1]

What does the HOVR integration add to Cloudbeds?

The collaboration makes interactive video technology available to hospitality customers worldwide, according to Lodging Magazine. [2] The central objective is to help hotels build richer digital experiences that increase guest engagement. [1] By implementing this system, properties transition away from static websites and booking engines. [2] Instead, they deploy conversion-focused digital journeys designed to inspire travelers. [1] Hotel Business reported that the ultimate aim of these engaging digital journeys is to drive incremental revenue and improve booking conversion rates. [1]

How complicated is the technical setup for hotel operators?

The HOVR platform enhances booking engine experiences instantly through a single line of code. [1] This minimal technical requirement allows properties using Cloudbeds to upgrade their digital presence without extensive web development. [1] Jason Craparo, Chief Executive Officer of HOVR, stated that Cloudbeds provides an incredible platform for hoteliers, and this joint effort gives hotels an easy way to create richer digital experiences. [2] The companies designed the partnership to ensure hoteliers have a better way to tell their story and turn more shoppers into guests. [1]

What specific types of media can properties display?

The integration allows hotels to feature interactive video directly within the booking journey. [2] Alongside these videos, the platform supports user-generated content, allowing properties to show authentic guest experiences on their direct channels. [1] Furthermore, hotels can embed destination highlights and specific event information into their websites. [2] Hotel Business noted that these combined elements facilitate immersive storytelling, which Craparo explained helps inspire traveler confidence before they finalize their reservations. [1]

How does the system track guest purchasing behavior?

The HOVR platform includes an analytics component that measures direct guest engagement with the embedded video content. [2] The analytics track booking conversion rates tied directly to the interactive elements on the website. [1] Lodging Magazine reported that the platform specifically measures "HOVR-influenced revenue," providing operators with actionable insights into how these visual tools affect purchasing decisions and traveler behavior. [2] This data allows operators to see exactly how the digital experiences drive measurable business results. [1]

Why are booking engine providers focusing on visual storytelling?

Sebastien Leitner, vice president of strategic partnerships at Cloudbeds, explained that every property possesses a story worth telling, and this integration provides a better way to tell it. [2] By placing interactive video directly into the booking journey, Cloudbeds customers can explicitly show travelers what makes their specific property different from competitors. [1] Leitner noted that this visual differentiation is what converts interest into direct bookings, delivering additional value to customers while expanding the capabilities of the Cloudbeds platform. [2] Craparo echoed this, stating the partnership goes beyond mere technology integration to focus on inspiring traveler confidence. [1]