Auberge Sets London Debut with £1B Cambridge House Project
Reuben Brothers and Auberge Collection will open Cambridge House in Mayfair on February 1, 2027, as part of a £1 billion Piccadilly regeneration.
The short answer
Auberge Collection will open Cambridge House in Mayfair on February 1, 2027, anchored within Reuben Brothers' £1 billion Piccadilly Estate scheme. The 102-room property includes dining by Major Food Group and a three-level bathhouse and wellbeing club.
The short version
- Reuben Brothers and Auberge Collection will open Cambridge House on February 1, 2027.
- £1 billion is committed to the 1.3-acre Piccadilly Estate regeneration project.
- 102 rooms and residences will occupy the historic former 'In & Out' Naval and Military Club.
Auberge Collection and Reuben Brothers will open Cambridge House on February 1, 2027, marking the operator's entry into the London luxury market [1]. Located in Mayfair, the 102-room hotel and private residences form the centrepiece of a £1 billion redevelopment spanning 1.3 acres of the historic Piccadilly Estate [1].
When will Cambridge House open in London?
Cambridge House will welcome its first guests on February 1, 2027, according to Boutique Hotel News [1]. The project transforms the historic former 'In & Out' Naval and Military Club on Piccadilly into an ultra-luxury hospitality destination [1]. The opening establishes Auberge Collection's operational footprint in the United Kingdom alongside its global footprint across Italy, Switzerland, France, Greece, and Tanzania [1].
What does the Reuben Brothers' £1 billion Piccadilly Estate regeneration entail?
The Piccadilly Estate regeneration covers 1.3 prime acres in London's Mayfair district under the ownership of Reuben Brothers [1]. As Boutique Hotel News reported, Cambridge House serves as the anchor property within the £1 billion master plan [1]. The scheme restores historic real estate across several interconnected structures while modernising the estate for commercial, residential, and leisure functions [1]. A spokesperson for Reuben Brothers explained that the restoration seeks to retain the architectural character and integrity of the building while ensuring long-term heritage preservation [1].
| Property Detail | Project Specification |
|---|---|
| Opening Date | February 1, 2027 |
| Developer / Owner | Reuben Brothers |
| Hotel Operator | Auberge Collection |
| Total Project Capital | £1 billion |
| Estate Footprint | 1.3 acres |
| Room & Residence Inventory | 102 keys and private residences |
| Historic Site Identity | Former 'In & Out' Naval and Military Club |
Who is handling the interior design and architecture?
Design duties are split between French interior architects Jean-Louis Deniot and Laura Gonzalez across the multi-building estate [1]. Jean-Louis Deniot oversees the primary hotel guestrooms, suites, and public guest spaces [1]. Laura Gonzalez is responsible for the property's dedicated bar, members club spaces, and the extensive multi-floor wellbeing facility [1].
What food and beverage offerings will be available at Cambridge House?
Major Food Group will operate the property's flagship restaurant, titled Major, as reported by Boutique Hotel News [1]. Major Food Group is known globally as the hospitality firm behind CARBONE, Torrisi, and ZZ’s Club [1]. The Mayfair venture brings the operator's high-profile dining concepts directly to Cambridge House hotel guests and local patrons [1].
What amenities will the three-floor wellness facility feature?
Wellness facilities at Cambridge House span three dedicated floors designed by Laura Gonzalez [1]. The subterranean and wellness footprint includes a heated swimming pool, hydrotherapy circuits, a dedicated bathhouse, and six individual treatment suites [1]. Guests and members will also have access to immersive fitness studios, wet and heat therapy suites, a full gym, and a circular relaxation lounge anchored by a central open fire pit [1].
How does Cambridge House fit into Auberge Collection's pipeline?
The Mayfair debut represents an urban expansion drive for Auberge Collection as it scales into international capital cities [1]. Christian Clerc, president and chief executive officer of Auberge Collection, stated that the property represents a defining development for the group's global portfolio [1]. Alongside Cambridge House, Auberge Collection is preparing to open The Knox in Dallas, Texas, which is also scheduled to launch in 2027 [1].
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This article was written from the following reporting. Follow the links for the original coverage.
- [1]Auberge Sets London Debut for 2027 in £1B Project— Boutique Hotel News
Frequently asked
+When is Cambridge House scheduled to open in London?
Cambridge House will open on February 1, 2027. The opening marks the UK debut for luxury operator Auberge Collection in London's Mayfair district.
+What is the total capital value of the Piccadilly Estate scheme?
The development represents a £1 billion urban regeneration project led by Reuben Brothers, spanning 1.3 prime acres across Mayfair.
+How many rooms and residences will Cambridge House feature?
The property will offer 102 hotel guestrooms alongside private residences set across several restored historic buildings.
+Which restaurant operator is opening at Cambridge House?
Major Food Group, the team behind CARBONE, Torrisi, and ZZ’s Club, will run the signature restaurant named Major.
+What facilities are included in the wellbeing club?
The three-floor wellness facility includes hydrotherapy installations, six treatment rooms, a bathhouse, a heated pool, heat and wet rooms, and a circular fire-pit lounge.
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