FeaturedtechnologySkift··1 min·For: Owner, Revenue, IT, Marketing
Wyndham Targets AI Agents to Boost Direct Bookings
Wyndham Hotels & Resorts is integrating its central reservation system directly with autonomous AI assistants to capture bookings before guests use OTAs. CEO Geoff Ballotti highlighted partnerships with emerging AI agents to secure low-cost, direct guest reservations.
Key Takeaways
- 1Wyndham integrates central reservations directly with AI booking agents like Meta's Muse and OpenAI's Dots.
- 2Strategy focuses on capturing direct bookings autonomously without paying OTA commission fees.
- 3CEO Geoff Ballotti identifies AI assistants as a distinct, critical new guest category for the hotel chain.
Source: Skift
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