Wyndham Puts Custom AI Agents Directly Inside LLMs
Wyndham Hotels & Resorts is integrating live rates and inventory directly into major AI models like ChatGPT, Claude, and Gemini to secure direct recommendations. The company's AI-driven tools have also driven over $11 million in upsells across 5,000 participating properties.
Key Takeaways
- 1Wyndham feeds live rates, inventory, and amenities into LLMs to win direct AI travel recommendations
- 2Wyndham Connect guest platform drove over $11M in upsells and converted 35% of AI calls into bookings
- 3Franchisee retention reached nearly 96% backed by owner-focused tech deployments
Source: Skift
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